Open to conversations

Zeynep Akturk

Digital Channel Lead & Scrum Master at Vodafone Vodafone

I drive end-to-end digital product lifecycles for B2B channels, turning user insights and data into measurable business outcomes through Agile delivery.

0 Years at Vodafone
0 Role Progressions
0 Product Launches
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Zeynep Akturk
About

I started my Vodafone journey in the Digital Product Discovery team, working on marketplace and voice channel reinvention. Today, as Digital Channel Lead, I own the strategy and execution of business digital channels.

I manage Vodafone Yanim's full lifecycle — from roadmapping and writing PRDs to cross-functional delivery with developers, designers, and stakeholders. Every decision I make starts with data: MAU trends, funnel analytics, and user feedback.

My Industrial Engineering background gives me a systems-thinking approach. I see products as interconnected systems where small optimizations compound into significant business outcomes.

📊

Data-Driven

Every decision backed by analytics, funnel data, and user insights.

👤

User-Centric

Journey mapping and user research before every major initiative.

⚡

Agile Mindset

Scrum ceremonies, sprint planning, and iterative delivery.

📝

Organized

Structured PRDs, clear roadmaps, and meticulous documentation.

🤝

Collaborative

Cross-functional alignment with dev, design, and business teams.

🎯

Outcome-Focused

KPI-driven approach with clear success metrics for every initiative.

Experience
2025 — Present

Digital Channel Lead

Vodafone Vodafone · Istanbul

Leading initiatives to enhance digital channel performance for business customers. Driving user engagement and revenue growth. Analyzing MAU and user penetration KPIs. Developing personalized app features to simplify user journeys.

Channel Strategy KPI Analysis User Growth Personalization B2B
2022 — 2025

Digital Product Lead — Business Unit

Vodafone Vodafone

Led E2E planning, design, and development of Vodafone Yanim for business customers. Created product roadmaps and detailed PRDs. Built customer journey maps. Managed release processes and performance monitoring across iOS and Android.

Product Management Scrum PRD Release Management Journey Mapping
2021 — 2022

Digital Product Discover

Vodafone Vodafone

Contributed to marketplace and voice channel reinvention projects. Collaborated with cross-functional teams to drive customer engagement through innovative product development and Agile practices.

Innovation Agile Cross-functional Channel Optimization
My Approach
Step 01

Discover & Define

Start with data — funnel analytics, user feedback, and competitive analysis. Cluster insights to identify the highest-impact opportunities. Run user interviews to understand the "why" behind the numbers.

Step 02

Plan & Prioritize

Translate insights into a clear roadmap with prioritized features. Write detailed PRDs with success criteria. Align stakeholders around shared goals and define sprint-level execution plans.

Step 03

Deliver & Iterate

Execute through Scrum sprints with cross-functional teams. Monitor KPIs post-launch. Iterate based on real user behavior — ship, measure, learn, repeat.

Skills & Tools

Product Management

Product Strategy Roadmapping & vision
PRD Writing Detailed specs & user stories
A/B Testing Hypothesis-driven experiments
Release Management iOS & Android

Data & Analytics

KPI Analysis MAU, retention, conversion
Funnel Analytics Drop-off analysis & optimization
User Segmentation Cohort & behavioral analysis
Data Visualization Dashboards & reporting

Leadership & Delivery

Scrum Master Ceremonies & facilitation
Agile/Scrum Sprint planning & retros
Stakeholder Mgmt C-level alignment
Cross-functional Dev, design, business

UX & Design

Journey Mapping End-to-end flows
User Research Interviews & surveys
Wireframing Collaborative design reviews
Personalization Tailored user experiences

Tools I Use

Jira Confluence Figma Miro Notion Google Analytics Firebase Mixpanel Amplitude SQL Slack Microsoft Teams
Education
🎓

Bahcesehir University

Industrial Engineering 2016 — 2021

Let's build something meaningful together.

I'm interested in product roles where I can drive impact at scale — particularly in digital platforms, B2B/B2C apps, and data-driven organizations.

Open to conversations about opportunities, collaborations, and product ideas.

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